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This is a student assignment and is considered unofficial.

January 15, 2019

Advertising and Sales Promotion: Seasonal Schedule

CG advertises using a seasonal media scheduled approach. Winter is CG's highest selling time of year in the areas they serve, so they schedule their promotional media campaigns such as commercials and out-door advertisements such mini-billboards and bus bench moving signs during the winter months.

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Segmenting and Targeting Markets: Demography and Geography

CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...