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January 15, 2019
Advertising and Sales Promotion: Seasonal Schedule
CG advertises using a seasonal media scheduled
approach. Winter is CG's highest selling time of year in the areas they serve,
so they schedule their promotional media campaigns such as commercials
and out-door advertisements such mini-billboards and bus bench moving signs during
the winter months.
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Segmenting and Targeting Markets: Demography and Geography
CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...
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To maintain an aura of luxury and to appeal to their target consumers, CG opens retail stores in carefully thought out locations, such as...
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CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...
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At CG retail locations, highly knowledgeable sales staff are ready to answer questions that arise during the consumer’s purchasing process...
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