CG uses advertising campaigns to increase brand
awareness. The company attempts to maintain a positive public image, despite their use of animal
products in the Chilliwack, through humane capture/treatment standards. Personal selling is widely used in
their retail locations. Social Media
advertisements and celebrity endorsements are also used to promote sales.
disclaimer
This is a student assignment and is considered unofficial.
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January 16, 2019
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Segmenting and Targeting Markets: Demography and Geography
CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...
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To maintain an aura of luxury and to appeal to their target consumers, CG opens retail stores in carefully thought out locations, such as...
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CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...
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At CG retail locations, highly knowledgeable sales staff are ready to answer questions that arise during the consumer’s purchasing process...
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