At CG
retail locations, highly knowledgeable sales staff are ready to answer questions
that arise during the consumer’s purchasing process. Because the Chilliwack is
an expensive jacket, consumers may need to know about the qualities of the
jacket prior to committing. Ensuring properly trained and knowledgeable sales
staff promotes sales.
disclaimer
This is a student assignment and is considered unofficial.
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January 16, 2019
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Segmenting and Targeting Markets: Demography and Geography
CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...
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To maintain an aura of luxury and to appeal to their target consumers, CG opens retail stores in carefully thought out locations, such as...
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CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...
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At CG retail locations, highly knowledgeable sales staff are ready to answer questions that arise during the consumer’s purchasing process...
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