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This is a student assignment and is considered unofficial.

January 4, 2019

S.W.O.T. Analysis of the Chilliwack


Strengths: Luxury brand image, featured in magazines and used on set of films.

Weaknesses: The use of goose down and real coyote fur is disliked among activists.

Opportunities: A cheaper alternative without animal products target a lower income market.

Threats: More affordable luxury brands like Patagonia or Marmot.

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