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January 18, 2019

Segmenting and Targeting Markets: Demography and Geography

CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic locations like parts of Europe, China, Northern U.S., and of course Canada. Since CG jackets are seen as luxury items, they appeal to those with mid to high incomes.

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1 comment:

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Segmenting and Targeting Markets: Demography and Geography

CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...