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This is a student assignment and is considered unofficial.

January 8, 2019

The Marketing Environment: Identifying New Opportunities


In 2016, Canada Goose opened retail stores in Toronto and New York City to appeal to consumers. They understand that to reach their target market new sales methods will need to be used. The Chilliwack is a heavy down and fur jacket that only appeals to consumers who reside in low temperature locations, so they opened physical locations with this in mind.

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