In 2016, Canada Goose opened retail stores in Toronto and New York City to appeal to consumers.
They understand that to reach their target market new sales methods will need to
be used. The Chilliwack is a heavy down and fur jacket that only appeals to
consumers who reside in low temperature locations, so they opened physical
locations with this in mind.
disclaimer
This is a student assignment and is considered unofficial.
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January 8, 2019
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Segmenting and Targeting Markets: Demography and Geography
CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...
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To maintain an aura of luxury and to appeal to their target consumers, CG opens retail stores in carefully thought out locations, such as...
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CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...
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At CG retail locations, highly knowledgeable sales staff are ready to answer questions that arise during the consumer’s purchasing process...
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