To
maintain an aura of luxury and to appeal to their target consumers, CG opens
retail stores in carefully thought out locations, such as high-end fashion
districts and upscale malls. Each new location features local design aesthetics
while combining arctic elements such as polar bear sculptures. Some new
locations will feature a 'cold room' where consumers can try out the products
before purchasing.
disclaimer
This is a student assignment and is considered unofficial.
ad campaign
Buy Merch Here
January 11, 2019
Subscribe to:
Post Comments (Atom)
Segmenting and Targeting Markets: Demography and Geography
CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...
-
CG has a trademark red, blue, and white emblem that depicts the “inverted North Pole”. This emblem comes in the form of a patch usually ...
-
CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...
-
In 2016, Canada Goose opened retail stores in Toronto and New York City to appeal to consumers. They understand that to reach their target...
No comments:
Post a Comment