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This is a student assignment and is considered unofficial.

January 11, 2019

Retailing: Store Atmosphere and Layout


To maintain an aura of luxury and to appeal to their target consumers, CG opens retail stores in carefully thought out locations, such as high-end fashion districts and upscale malls. Each new location features local design aesthetics while combining arctic elements such as polar bear sculptures. Some new locations will feature a 'cold room' where consumers can try out the products before purchasing.

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