To
maintain an aura of luxury and to appeal to their target consumers, CG opens
retail stores in carefully thought out locations, such as high-end fashion
districts and upscale malls. Each new location features local design aesthetics
while combining arctic elements such as polar bear sculptures. Some new
locations will feature a 'cold room' where consumers can try out the products
before purchasing.
disclaimer
This is a student assignment and is considered unofficial.
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January 11, 2019
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Segmenting and Targeting Markets: Demography and Geography
CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...
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To maintain an aura of luxury and to appeal to their target consumers, CG opens retail stores in carefully thought out locations, such as...
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CG Jackets like the Chilliwack appeal to college students and young professionals between the ages of 20-35 who live in colder geographic lo...
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At CG retail locations, highly knowledgeable sales staff are ready to answer questions that arise during the consumer’s purchasing process...
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